The Ultimate New Strategy For Restaurant Marketing

The Ultimate Restaurant Marketing Strategies

The reason for creating restaurant marketing strategies is a need more customers, and whether or not you have the space to appease these customers is not a problem. Potential customers are constantly searching for a simple, quick, and inexpensive solution for mealtime. Chances are these potential customers check their social media within moments of me providing this valuable inside information to you.

It’s no question that your potential clients are active on Facebook, and by using Facebook Messenger we can instantly grab their attention. With this being said, the first goal should be collecting a diverse amount of contact information as efficiently as possible. By implementing a facebook messenger bot into a restaurants Facebook page not only can we accomplish this, but a unique ordering system can be created proven to take a restaurant to the next level.

Facebook Messenger Marketing is an online selling machine

Facebook Messenger will keep your customers coming back for more, and that just Perk #1. By implementing this 0 hidden fee system into a restaurant. Not only is it creating a unique aspect that only 30% of small restaurants are using, but it is also completely automated with a simple to use interface designed for convenience. Next Level Growth provides the ordering platform to completely level up any restaurant, and destroy the competition. 

How to buid a massive contact list of potential customers

Like any product or service, to make. asale requires an interested customer. So how exactly can a restaurant build a profitable list of potential clients? Creating a giveaway might seem over saturated, it’s not. while it may be a great way of generating tons of potential new customers. By funneling these customers through a messenger bot it is simple to automate a detailed profile that can be used to re-target this audience in many different ways. Another proven strategy to use is creating a food challenge. Something out of the ordinary that will draw in potential new customers from all directions.

Creating A Viral Giveaway

Social Media is the ultimate hub for infinite amounts of free traffic Including Instagram and Facebook into restaurant marketing strategies should not be overlooked. By creating an irresistible offer through Paid ads or even a simple post there is no limit to the amount of free traffic that could be generated for your establishment. Let me start out by listing some examples of this awesome tactic.

One way to go about creating a giveaway is to offer a month supply of a certain popular menu item available to use each day of the month. While this may seem like an expensive alternative to your current restaurant marketing strategy, the income generated by a viral spiral effect of likes, comments, and shares will surpass any losses.

Another example of a viral tactic would be offering some sort of eating competition. I’m sure we’re all familiar with Man vs. Food. People love a good challenge, and with a challenge – yields high reward. By creating a food challenge not only are you implementing a new unique customer experience, but you are also potentially creating a viral concept that greatly increases the chances of a snowball effect of likes, shares, and comments.

For example, one of the best steak houses I have ever eaten at sits in the heart of Houston, Texas. The restaurant has a very structured PPC campaign that stands out among many for this basic offer. “Free 56 OZ Steak” The best steak in Texas, and boy are they not kidding. The 56 OZ steak is a feast on its own, but it’s not free – like many things there’s a catch. In order to claim the free 56 OZ steak, it must be eaten within 1 hour, otherwise, the meal costs a whopping 89$.

The small restaurant in Houston is packed and fully reserved 90% of the year, and often times has to turn away loyal customers. (Maybe they should check out Next Level Growths Online Ordering System)

WHY CHOOSE US?

We aren’t your typical marketing agency

Next Level Growth is an agency that helps businesses understand digital marketing and realize the opportunity gaps online within their industry. We live and breathe digital marketing, and in an industry that is constantly shifting and changing shape, it’s our business to stay ahead of the changes. Our team operates by learning, educating, innovating, creating, and above all, delivering results. 

marketing template

WE MAKE CUSTOM STRATEGIES

Your Business is Unique, Allow us to develop a targeted strategy that’s right for you.

 

marketing template

WE'RE APART OF YOUR TEAM

We work closely with you and your team to make sure we achieve your marketing goals.

 

marketing template

WE HAVE THE BEST TECHNOLOGY

We stay one step ahead of our competition, using most up to date technology.

 

marketing template

WE MAKE YOU SIGNIFICANT ROI

We make you significant ROI with trackable state of the art marketing strategies. 

 

10 Restaurant Instagram Content Ideas To Reach More Customers

10 Restaurant Instagram Ideas To Reach More Customers

It’s no telling that your customers are using Instagram every day. And, with more than one billion active users, you’ll find this platform is an ace at creating engagement with your target audience.

In fact, did you know that Instagram user engagement with brands is 84 times higher on Instagram than Twitter?

Instagram is also keeping up with its sister, Facebook, and if you currently aren’t using Instagram fully, we encourage you to start today. You’ll find that not only can you engage with your current diners, but you can grab some potential customers, too.

To help you, let’s look at 15 restaurant Instagram post ideas.

1. Complete Your Profile

Before you post anything on Instagram, you want to complete your profile. Just like with your website and your other social media profiles, you want to stay true to your branding. You will reference your profile and link there in many of your posts. Consistency is always key. For example, all of your information across your profiles and website should be similar to your customer feels familiar with your restaurant. Here are a few tips:

 – Keep your display name consistent across all your social media platforms so when diners look for your restaurant, they can find you.

– Attend to your profile photo. Again, this should be consistent. Your best bet is your restaurant’s logo.

– At the top of your Instagram profile, always use your location.

– On Instagram, the only place you can use a link (until you have 10,000 followers) is in your bio, so make sure your restaurant’s website URL is right at the top so people can visit your website if they’d like.

– Use your bio section to really market your restaurant. Fill this section with what sets you apart from the competition.

2. Highlight Your menu

Now that you’ve filled out the top section of your Instagram profile, you’re ready to go.

Instagram is a highly visual platform, so you want to post beautiful photos of your food. Showcase your delectable food and delicious drinks.

After all, it’s your food that’s going to lure diners in your doors or to your website to order online.

The most important thing you can do in your visual posts is to make sure your photos are high quality and attractive. You are using posts of your menu items to encourage people to eat at your restaurant.

Don’t forget a great piece of content and the hashtags as well.

3. Showcase Unique Moments

Instagram users like to see posts with some spontaneity. They want to see those candid moments in your restaurant. Do remember, though, on these posts to remain professional. Your followers probably don’t want to see your kitchen staff dropping food on the floor.

These posts are a great chance to highlight staff members having fun on their job or doing something wonderful with a customer. Get creative with these so people can get an inside look at your restaurant and your staff.

4. Use Story Polls

Instagram Stories are a must-have for your restaurant. Try using these at least once a day, but you can always use them more often. In addition, create Highlights so your best stories live right on Instagram instead of disappearing.

One of the best features using Instagram Stories is the ability to conduct polls and find out what your followers think. This is a great way to get them to engage and invite their opinion. Not only does it increase your engagement, but it also helps you learn more about what your customers think.

For example, you might ask a question like “Cheese or Pepperoni” when it comes to pizza. Or you could pose a question when you’re thinking of adding a new menu item or event. Polls on Instagram are fun and engaging for your users, and will also help your Instagram trust Score.

5. Reshare Customers Content

Many of your customers have probably taken pictures at your restaurant and shared them on Instagram. To find them, go to the search bar and look for #yourrestaurant. When you come across content you’d like to share, contact the poster, and ask them if it’s okay to re-share their content. You’ll note this is different than Facebook where everybody shares everything without permission.

It’s important to gather permission with Instagram. You can also offer your customer a free drink, appetizer, or dessert for letting you use their imagery.

6. Create Giveaways

With Quarantines and lockdowns chances are your customers are online browsing social media. People are stuck inside, working from home any using social media more than ever before. Not only do Facebook ads build trust and awareness throughout the community, Facebook ads allow for complete control over specific locations, age groups, genders, specific behavior, and unique interests. Paid Advertising allows the opportunity to create coordinated campaigns and special deals that customers can’t turn down.

By running ads within a 3 mile radius, and setting up a retargeting strategy generating new customers weekly is a given. Retargeting can be done by implementing Facebook pixel onto your website, and easily creating custom audiences based on users demographics.

7. Feature Your Staff

Highlight an employee once a week with a photo and short bio. You can also do this with a video by having them introduce themselves and share their favorite dish at your restaurant. Not only is this a nice gesture towards workers it also gives the opportunity for employees friends and family to notice and refer your awesome restaurant.

8. Feature your regulars

You can do this with either a photo or video. Either would be fun and engaging. Get their permission and then feature what they like best. Similar to exposing your employees to the limelight of social media you can also have the chance to reach the people who care most for your loyal customers.

9. Create and Share Memes

Memes are the greatest way to attract a vast amount of os attention through any type of social media. Memes are the ultimate solution to connecting with a broader audience and getting the message out there. By creating unique memes focused on your restaurant niche it is possible to make these posts go very viral.

10. Use Daily Themes

Consider having a different theme at the start of each week. Your calendar might look like this: inspirational post on Monday, breakfast on Tuesday, a recipe on Wednesday, a candid moment on Thursday, lunch on Friday, dinner Saturday, and customer curated content on Sunday.

To Conclude

Your best bet is to create an Instagram content calendar. This helps you keep to a framework for your social media posts, so you are posting consistently. Your content calendar ensures you are able to post at least once per day to really engage your audience.

The content calendar, along with the post ideas here will help you stay organized and consistent for better restaurant Instagram posts.

WHY CHOOSE US?

We aren’t your typical marketing agency

Next Level Growth is an agency that helps businesses understand digital marketing and realize the opportunity gaps online within their industry. We live and breathe digital marketing, and in an industry that is constantly shifting and changing shape, it’s our business to stay ahead of the curve. Our team operates by learning, educating, innovating, creating, and above all, delivering results.

marketing template

WE MAKE CUSTOM STRATEGIES

Your Business is Unique, Allow us to develop a targeted strategy that’s right for you.

 

marketing template

WE'RE APART OF YOUR TEAM

We work closely with you and your team to make sure we achieve your marketing goals.

 

marketing template

WE HAVE THE BEST TECHNOLOGY

We stay one step ahead of our competition, using the most up to date technology.

 

marketing template

WE MAKE YOU SIGNIFICANT ROI

We make you significant ROI with trackable state of the art marketing strategies. 

 

5 Brutal Ways Your Restaurant Could Fail

Why Your Restaurant Could Fail

There’s not a doubt in my mind that your restaurant is important to you. From humble beginnings, a restaurant owner has faced nearly every challenge and becomes resilient to the day to day problems occurring within the food industry. In my Eyes, businesses are facing 1 of 2 situations in their everyday life as a restaurant owner in 2020.

Problem 1: Not Enough Customers 

Problem 2: Too Many Customers 

Whichever the problem may be, You wouldn’t have come this far were it not for your ability to overcome the hurdles as a small business owner. And today I’d like to share a resolution based on feedback from real customers. 

Location of Restaurant

The foremost reason, based on information from Yelp, that restaurants are forced to close is the location and accessibility of an establishment. Marketing is expensive but effective in generating more exposure for your small business, But nothing is more beneficial than paying nothing at all for free exposure. By selecting the proper location not only are you able to generate potential customers from the line of sight, but you are also creating a convenient option for most people’s busy lifestyles.

Not Focusing on Being Customer Concentric

The second largest reason for a restaurant’s demise is lack of being customer concentric. People are slowly becoming lazier, with today’s modern systems of online ordering and at table service, there is no telling that customers want a quick and easy solution when it comes to mealtime. Making this process convenient is very close to the top of the list when it comes to proving a unique customer experience.

Quality Of Food

This may seem like quite an obvious reason a restaurant be forced to close, but by not religiously introducing new menu options or updating past menu items customers will get bored and start searching for a new place to eat. Repetitive business is always a great way to maintain a steady stream of income for small businesses. Large chains are constantly updating and creating new menu items for the customer to enjoy and in order to beat the constant marketing efforts of these large corporations. Offer a monthly newsletter that fills customers in on future menu plans. 

Customer Experience

The Food Industry is constantly adapting to faster and more unique systems to deliver the highest quality customer experience possible. Millennials and Genz are quickly changing the expectations taken upon by restaurants and bars alike. With the adoption of game nights, karaoke, trivia, and whatnot are really becoming the modern trend in bars all around the world. If trying to spice things up at a small restaurant is the goal, this is an excellent way to achieve this.

Customer Relationship Management (CRM)

With Quarantines and lockdowns chances are your customers are online browsing social media. People are stuck inside, working from home any using social media more than ever before. Not only do Facebook ads build trust and awareness throughout the community, Facebook ads allow for complete control over specific locations, age groups, genders, specific behavior, and unique interests. Paid Advertising allows the opportunity to create coordinated campaigns and special deals that customers can’t turn down.

By running ads within a 3 mile radius, and setting up a retargeting strategy generating new customers weekly is a given. Retargeting can be done by implementing Facebook pixel onto your website, and easily creating custom audiences based on users demographics.

WHY CHOOSE US?

We aren’t your typical marketing agency

Next Level Growth is an agency that helps businesses understand digital marketing and realize the opportunity gaps online within their industry. We live and breathe digital marketing, and in an industry that is constantly shifting and changing shape, it’s our business to stay ahead of the curve. Our team operates by learning, educating, innovating, creating, and above all, delivering results.

marketing template

WE MAKE CUSTOM STRATEGIES

Your Business is Unique, Allow us to develop a targeted strategy that’s right for you.

 

marketing template

WE'RE APART OF YOUR TEAM

We work closely with you and your team to make sure we achieve your marketing goals.

 

marketing template

WE HAVE THE BEST TECHNOLOGY

We stay one step ahead of our competition, using the most up to date technology.

 

marketing template

WE MAKE YOU SIGNIFICANT ROI

We make you significant ROI with trackable state of the art marketing strategies. 

 

The Power of Digital Marketing, And Why Your Restaurant Needs It Now

Restaurant marketing solutions

In the Blink of an Eye, the food industry has been shaken by storm. Changing the routine of restaurants overnight, and the familiar “normal” we are used to. Using the right restaurant marketing solutions is the light at the end of the tunnel, and today is the day to take action. While every restaurant is different, the goal is still the same. Find Customers, Keep Customers, Bring them back for more. Competition is always improving, but with this checklist they will fear you.

The COVID-19 pandemic is the largest global anomaly since H1N1 in 2009 but has shaken the world to an extreme. This shift of life as we know it has opened new doors for restaurants both big, and small. Now is the time to focus on delivering the right solution, and the perfect customer experience.

Creating an ecommerce website

The truth is, customers needs are adjusting towards the pandemic. With the ease of Online ordering, At Table Ordering and Takeout, the food industry is shifting directions to a more customer concentric appeal. If your restaurant has an outdated website or no website at all, now is the time to take action. Not only is a website the face of a business, a high quality website will provide an additional platform for interacting, and generating new customers. Buy selling food as a product customers can conveniently place orders and view delicious menu options through a unique interface. Read more tips about creating dynamic, and responsive websites here.

Social Media Marketing

The most important part of creating an online presence for your business is Social Media. By making daily posts to Facebook, Instagram, and even twitter you can easily stay in touch with your loyal customers, and give them a taste of what they are missing out on. While there are many factors that play into social media marketing for restaurants – the content is key. What is viral content?  By creating relative, humorous, and personable content it is possible to generate hundreds of new customers like a domino effect. Jane tags Garret, Garret tags John, John tags Jess and so on. 

It may not seem like much, but by creating daily content for different demographics – you are increasing the visibility of your restaurant. We can really see the role of Social Media by paying attention to larger companies such as Wendys, Mcdonalds, Coca-Cola.

Facebook Ads and Restaurants

With Quarantines and lockdowns chances are your customers are online browsing social media. People are stuck inside, working from home any using social media more than ever before. Not only do Facebook ads build trust and awareness throughout the community, Facebook ads allow for complete control over specific locations, age groups, genders, specific behavior, and unique interests. Paid Advertising allows the opportunity to create coordinated campaigns and special deals that customers can’t turn down.

By running ads within a 3 mile radius, and setting up a retargeting strategy generating new customers weekly is a given. Retargeting can be done by implementing Facebook pixel onto your website, and easily creating custom audiences based on users demographics. Find the restaurant marketing solution that works for you.

Facebook Messenger Marketing automated conversions

Complete Lead Generation and acquisition can be done through Facebook Messenger. Chatbots accomplish higher open rates and clickthrough rates which comes along with more leads, and more sales. Create a unique experience by offering a download, coupon, or personalized messages. Facebook Messenger Marketing should be the first concern before advancing into paid ads.

Customer Relationship Management (CRM)

With Quarantines and lockdowns chances are your customers are online browsing social media. People are stuck inside, working from home any using social media more than ever before. Not only do Facebook ads build trust and awareness throughout the community, Facebook ads allow for complete control over specific locations, age groups, genders, specific behavior, and unique interests. Paid Advertising allows the opportunity to create coordinated campaigns and special deals that customers can’t turn down.

By running ads within a 3 mile radius, and setting up a retargeting strategy generating new customers weekly is a given. Retargeting can be done by implementing Facebook pixel onto your website, and easily creating custom audiences based on users demographics.

WHY CHOOSE US?

We aren’t your typical marketing agency

Next Level Growth is an agency that helps businesses understand digital marketing and realize the opportunity gaps online within their industry. We live and breathe digital marketing, and in an industry that is constantly shifting and changing shape, it’s our business to stay ahead of the curve. Our team operates by learning, educating, innovating, creating, and above all, delivering results.

marketing template

WE MAKE CUSTOM STRATEGIES

Your Business is Unique, Allow us to develop a targeted strategy that’s right for you.

 

marketing template

WE'RE APART OF YOUR TEAM

We work closely with you and your team to make sure we achieve your marketing goals.

 

marketing template

WE HAVE THE BEST TECHNOLOGY

We stay one step ahead of our competition, using the most up to date technology.

 

marketing template

WE MAKE YOU SIGNIFICANT ROI

We make you significant ROI with trackable state of the art marketing strategies. 

 

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WHY CHOOSE US?

We aren’t your typical marketing agency

Next Level Growth is an agency that helps businesses understand digital marketing and realize the opportunity gaps online within their industry. We live and breathe digital marketing, and in an industry that is constantly shifting and changing shape, it’s our business to stay ahead of the curve. Our team operates by learning, educating, innovating, creating, and above all, delivering results.

marketing template

WE MAKE CUSTOM STRATEGIES

Your Business is Unique, Allow us to develop a targeted strategy that’s right for you.

 

marketing template

WE'RE APART OF YOUR TEAM

We work closely with you and your team to make sure we achieve your marketing goals.

 

marketing template

WE HAVE THE BEST TECHNOLOGY

We stay one step ahead of our competition, using the most up to date technology.

 

marketing template

WE MAKE YOU SIGNIFICANT ROI

We make you significant ROI with trackable state of the art marketing strategies. 

 

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